Mac Attack: Apple has “Biggest Impact” on Consumers

Does the MacBook Air commercial give you a gear-boner? Have you maxed out a credit card with iTunes. Do people not recognize you without your EarBuds dangling beneath your hood? Well, you’re not alone. The simple, sleek design and user-friendly interface of Apple has finally reached hegemonic status in the consumer world.

According to Reuters.com, a poll by BrandChannel.com of 2000 readers, from 107 countries, marked Apple as the brand having the biggest impact on consumer’s lives.

From the article:

The poll by online magazine brandchannel.com asked its readers to identify the brands with the greatest impact on their lives, and say how they affected readers’ behaviour and their view of the world.

The nearly 2,000 professionals and students who voted named Apple overwhelming winner. The creator of the iPod and Mac computer triumphed in six categories including most inspiring brand and the one readers cannot live without.

You’d almost think they were talking about the U.N., or some charity. But instead they’re talking about a corporation that sells $600 $500 phones and $3000 laptops. Somewhere along the line, somebody confused “The Man” with being “the man,” and now we’re in a recession. Great.

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