Tampa Bay Rays Rally To SNL’s Gotta Have More Cowbell With Christopher Walken

If you are watching the first game of the 2008 World Series then you’ll know what this video is all about.

Two years ago Tampa Bay Rays owner Stuart Sternberg was looking for a gimmick similar to the Los Angeles Angels’ rally monkey to pump up his fans. After watching clips of his favorite TV show Saturday Night Live, Sternberg chose Bruce Dickinson (Yes, the Bruce Dickinson) and The Cowbell.

The Cowbell has caught on with the fans and now when an opposing batter has two strikes Bruce appears on the center field monitor asking fans to bring the noise with “more cowbell.”


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