When I started looking at colleges back at the turn of the century (the middle ages in web time), really the only resources available to me were traditional college guidebooks like The Princeton Review. While those books offered some great general information, they really only scratched the surface of what each college was actually like for students. Even if I sent away to the school for more info, it was still vetted and edited by the school’s communications department.
It wasn’t until I visited the schools I was interested in and actually talked to students that I started to get a real picture of what university life was like at those schools. Thankfully, students of today don’t have quite the same problems, and that’s all because of social media.